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The influence of personality traits and basic values on the acceptance of the advertising messages of female consumers / Uticaj osobina ličnosti i vrednosti na prihvatanje advertajzing poruka od strane žena potrošača
(Srpsko udruženje za marketing, Beograd, 2013)
The investigation of the influence of personality traits and basic values on cceptance of advertising messages, was conducted on the two-phased, random sample of 1878 women aged between 18 and 60 years. Block of indepenent ...